A permanent wave is a consultation-led service that reshapes your hair to create lasting curl, texture or lift. It is designed around your hair type, condition and everyday styling routine, so you get a wearable result that looks polished without constant heat styling.
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What a permanent wave service delivers
A permanent wave is never one size fits all. Your appointment focuses on choosing the right curl pattern and protecting hair condition so the result suits your cut, lifestyle and styling habits.
- In-depth consultation to agree curl size, shape and finish
- Hair and scalp assessment, plus a realistic plan for your hair condition
- Curl setting and wrapping tailored to your length, density and desired movement
- Controlled processing and neutralising for consistent, even curl formation
- Conditioning and professional finish to show the final result
- Practical at-home styling advice for definition, volume and frizz control
When a permanent wave is the right choice
A perm can be a great fit if you want dependable texture that holds through busy weeks.
- You want soft waves or defined curls that last beyond one blow-dry
- You have fine or straight hair and want more volume and shape
- You want easier day-to-day styling with less reliance on hot tools
- You like your hair to look intentional, even when you air dry
A consultation is essential if your hair is lightened, previously permed, or feeling fragile, as these factors affect what is safe and achievable.
What happens during the appointment
Your service starts with agreeing a curl goal and checking your hair condition. The hair is then wrapped in a pattern that suits the look you want, processed carefully, and neutralised to set the new shape. Expect around two hours in total, depending on length, density and the curl design.
Aftercare and maintaining your wave
Your curl pattern will look best with the right routine. You will be advised on how long to wait before washing, which products support definition and moisture, and how to style with minimal heat. Ongoing trims and occasional shape refreshes help the wave sit neatly as your hair grows.
